The Saloon Party

The wild west meets GDC

With 30,000 people in San Francisco for the Game Developer Conference, our brief was clear: create a brand event that cut through the noise. We delivered with a brewery takeover turned saloon party—complete with a horseback arrival, epic prizes, and custom gold bomber jackets designed by Canopy Club. Add in a DJ, flowing drinks, and a packed dance floor, and this became the night everyone was talking about.

End-to-end event curation, production, and execution by Canopy Club Events.