The Crypto Event

NFT NYC, but make it hype.

Every year, NFT NYC takes over the city—and this time, our client handed us the reins to deliver a 500-person event and build a booth that drove real signups. We locked in Legacy Records as the party venue, once an old recording house, now a multi-story bar everyone wishes they had at home. For the booth, we kept it fresh with custom merch: attendees could heat-press their own patches in exchange for signing up. The result? Some seriously cool jumpers and a booth that didn’t just stand out, it delivered.

End-to-end event curation, production, and execution by Canopy Club Events.